Guys, have you ever seriously considered how much time you actually spend playing matches when you open an EA FC series game? Let’s reminisce with IGGM.com about how, in previous EA FC games, all we cared about was getting on the field and kicking off, completely ignoring any menu lag. So, what about the upcoming FC 27? Will we spend ages struggling with the menu after logging in?
Honestly, based on past experience, we’ll likely spend a significant amount of time in the menu in EA FC 27 before we can actually get to play.
IGGM.com has found that many players have reported spending about 70% of their time in the game doing SBCs, organizing players, opening player card packs, and researching Evolutions routes, leaving only about 30% for actual gameplay.
The menu is no longer a tool for directly starting a match; instead, it seems like we have to spend ages fumbling around in the menu just to play a match and get some rewards. Have you noticed that the core purpose of FC 27 has gradually shifted from playing football to controlling the menu?
Why this design?
This design isn’t accidental; it’s directly related to the developer’s revenue model.
Official data shows that FIFA 27’s developers generate approximately $9.5 billion in profit annually, with 70% coming from online services and in-game micro-transactions, while profits from the game itself only account for 30%.
Therefore, for the company, the biggest profit drivers are players who log in daily, participate in new events weekly, and continuously spend money.
To keep players engaged, the developers have designed various mechanisms: new player cards, limited-time sales, season passes, and daily missions, all designed to cultivate a habit of daily logins and weekly anticipation, thus providing a continuous source of revenue.
For players, these activities are often crucial for acquiring FUT 27 coins – whether it’s earning mission rewards or trading players on the market – they are key to progressing through the game.
Menu is More Attractive
Many people might ask: if the developers want to retain players, why not make the matches in EA Sports FC 27 more appealing?
IGGM.com believes the problem lies because matches rarely satisfy all players. Every match ends with a winner and a loser, and even a draw may leave neither side entirely satisfied.
Furthermore, matches are plagued by lag, animation stutters, inexplicable goals conceded, and even the suspicion that the system is intentionally adjusting the difficulty. These factors contribute to frustration, and a few losses can easily lead to quitting FUT 27.
In contrast, the menu offers much greater security: completing an SBC increases your completion rate, evolving a player raises their OVR from 95 to 96, and collecting more player cards increases your collection progress.
In other words, every action you take provides very clear feedback, virtually eliminating feelings of frustration.
Therefore, the menu provides players with a sense of security and control, making it more engaging than the unpredictable nature of matches, and thus allowing players to immerse themselves in FC 27 for longer periods.
Player Feedback
We can see from player feedback in the community that many are actively requesting a reduction in the number of matches in FIFA 27. For example, they want fewer Rivals matches, shorter halftimes in cups, and even a reduction in match difficulty.
These requests indicate that players’ enthusiasm for playing matches isn’t as pure as before; they’re more inclined to focus their energy on grinding for rewards.
IGGM.com feels that players are now playing a farm management game, logging in daily to harvest crops, feed chickens, and water plants. Playing football is just a side activity to complete tasks, collect EA FC 27 coins, and then return to the menu to continue.
Essentially, players enjoy collecting and developing characters more than actual football competition.
Menu Gameplay Upgraded
In fact, FC 27 will go even further along this design path.
Because one very important new feature is called FUT Gallery, which is essentially a permanent collection encyclopedia.
Once you’ve owned a player card, even if you later sell it or use it for SBC, it will be permanently recorded in your Gallery, and you might even receive extra rewards based on your ownership history.
Additionally, the game introduces Holographic Cards – they look rarer and more visually appealing, but their actual attributes are exactly the same as regular cards, and they won’t be any stronger on the field.
This means that in FUT 27, the value of a player card may lie more in its collectability and visual appeal than in its ability to help you win.
Meanwhile, SBC system has been simplified and made more convenient, and Evolutions system has expanded into a tree with multiple branches, making the menu feel more like a standalone gameplay element.
If you’re already attracted by the menu content but don’t want to be bogged down in a lengthy resource-farming process, just visit the most professional FC coins shop – IGGM.com. Acquire your favorite players faster and more directly, and enjoy the fun of collecting and developing them!
FC 27 hasn’t been released yet, but imagine if the development team removed all the menu content from the game – no card packs, SBCs, Evolutions, collections – leaving only your favorite lineups and the perfect match experience. Would you still log in every day?
IGGM.com believes this perfectly illustrates that what everyone is truly waiting for might not be entirely FC 27 football game itself, but the menu content that keeps you constantly immersed!
